Okay, so I'm gonna be a bit grumpy for a few minutes. I promise, though, it's from a helping perspective rather than judgmental one, so please don't think I'm a total jerk-face.
One of the things that grinds my gears the most in social media today is the prevalence of smart people with tons of expertise sharing other people's content (OPC) on their professional or business social profiles.
Why does it drive me so crazy? Because it runs completely counter to what's actually effective in social media marketing. I hate when I see talented professionals essentially waste their time and burn up valuable space on their social media feed. Read on to learn how to get around this ineffective practice.
Two reasons why it is a waste of time and valuable space to share OPC:
Before posting on social media for your business, always ask yourself these 3 questions first:
Very rarely do I see the sharing of OPC in a way that has considered the above 3 questions. Instead, posts are made with a quick comment, presumably with the idea that readers will learn something new or valuable. (hint, they almost never are)
While it IS good to inform your potential or current clients, it should be done in a way that gives YOU the credit...NOT some other person that put in the time to write the article or blog post. When you share OPC, the reader clicks away from your social profile, often to some other website or blog or social profile.
The problem with this? You are totally forgotten about at that point. The reader is gone, sometimes forever. And what's worse? Now they are reading someone else's content and thinking "Wow, this person really knows their stuff!"
Wouldn't it be so much better if they were saying that about YOU as they read content on YOUR blog/website/social profile? Damn right it would be!
Now, there ARE some cases when sharing OPC is okay when done correctly:
I've probably missed a couple of other cases, but asking the above three questions can guide you in your decision to post or not.
Now, I realize it's hard to generate enough content to break through the noise in the social media realm. So how can you more easily come up with a high volume of social media posts that accomplishes what you're really working towards (more traffic to your own pages)?
Here are some ways to generate more social media content with less effort:
Never underestimate the power social media has for generating FREE traffic to your own website, blog, or sales landing page. In fact, free traffic is the main benefit of social media!
Why give away that free traffic to other people who've taken the time to produce valuable content? When social media posts are made strategically as outlined here, you can be the one to reap the benefits instead.
Author - Justin Smith
I owned a small service business from 2006-2016, and you could say I'm totally obsessed with automation and business systems. I believe the need to be physically present is the single biggest challenge small business owners like myself face.