It’s important to consider the journey your Ideal Clients travel on their way to finally contacting you.
How did they first hear about you? Where did they go for more information about the kind of services you provide? Did they do a search on Google, or did they see you on Facebook?
One thing is almost certain - Your Ideal Client visited your website before contacting you.
What do you think your Ideal Client thinks when first visiting your website?
"Man, this site is loading SO SLOW?" - or - "Wow, that loaded fast!"
"Oh, this site looks like it was home-made, maybe they’re only part-time?” - or - “What a modern-looking website, they must be an expert with some high-end clients.”
How about when reading your website copy? Is it grammatically correct, concise, and informative? Does it portray you as an Expert, or does it make you seem like more of a Novice?
Now if you know your website is just so-so, you might be thinking, “Well, I still have great clients calling me despite my just-ok website, does it really matter that much?”
Consider this…your great clients may have still called you despite seeing your sub-par website, but they aren’t starting the conversation with a high value perception of you. Instead they probably see you as someone who might know your stuff but be AFFORDABLE...and no one gets Ideal Clients by being affordable (aka, undervalued).
Ask yourself, “What makes my current clients so great?” Is it because they pay you handsomely for your expertise, or is it because they are friendly and easy to work for?
The two don’t always overlap, but they can if you are careful about the image you present to your potential clients before they contact you. To start earning what you're truly worth, you have to first look the part everywhere potential clients can see you online.
Author - Justin Smith
I owned a small service business from 2006-2016, and you could say I'm totally obsessed with automation and business systems. I believe the need to be physically present is the single biggest challenge small business owners like myself face.