Are you a professional that does work requiring attention to detail? Do your clients expect every calculation, every strategy, every line item to be accurate?
If so, it’s crucial to convey your attention to detail long before your client decides to do business with you.
This starts with the place many clients will first learn about who you are and what kind of business you run - your website.
It’s easy to assume your website is humming along perfectly, with no broken links, no misspelled words, no grammatical errors in your copywriting. After all, you have a business to run and actual work to get done.
The problem is, it’s very often that I come across websites with glaring inaccuracies and numerous broken things. Things that could easily be addressed if only someone was paying attention to them on a regular basis.
This is less of an issue if you’re in the doggy waste removal business, because anyone can perform that work.
If, however, you’re an Enrolled Agent, CPA, or Financial Planner, it’s a much bigger deal to have these sorts of errors on your website. For clients seeking someone to entrust their financial lives to, it raises red flags about what kind of attitude you may have about details.
Your potential clients are looking at your website. What is it telling them? That you’re a detail-oriented person...or someone who is okay with “good enough”?
Author - Justin Smith
I owned a small service business from 2006-2016, and you could say I'm totally obsessed with automation and business systems. I believe the need to be physically present is the single biggest challenge small business owners like myself face.