Help your customers see your Facebook Page posts first in their Newsfeed by informing them of this option when Liking your page
Want your customers to see the majority of your interesting and helpful posts on your Facebook Page in their Newsfeed? There’s a way to make that happen, and it’s called the “See First” option. When customers make this simple choice, your posts will be pushed to their Newsfeed before posts by people or pages that aren’t in their “See First” list.
Notice I said “See First List” there…
That’s because Facebook only allows users to choose up to 30 people and pages to be selected as “See First”. Of course, this means you have to consider what it will take for users to add YOUR page to that very short list which also includes their personal friends’ posts.
You have to think, “Why would my customer want to see posts about my business instead of seeing their friend’s funny cat pictures?” Is what you have to say really that interesting or helpful? It needs to be.
Personally, I have more Facebook Pages added to my “See First” list than I do personal friends. However, I’m a weirdo who tries to actually learn and grow as a person from my Facebook usage. I’d venture to say most other users just want to be ENTERTAINED for a short period of time…at best, they want to be INFORMED about some solution to a problem they have or maybe aren’t aware they have.
Take a look at the Facebook Pages out there that seem to get the lion’s share of engagements. An example that comes to mind is David Avocado Wolfe, a page that shares genius green solutions to the problems society faces with over 10 million page likes. What is it that makes so many people like his page and engage with his posts?
His posts (Like this one) are:
So let’s think about this. Do your posts have any of these characteristics? Or do they basically just say “My business is the best, so come give us your money now!” There’s a lot of that out there. And these sorts of truly yawn-worthy posts prevent readers from having a strong desire to see more of your posts.
I mean, who would subscribe to anything that is nothing but advertisements? The exception here could be deal hounds who only care about price - not exactly the customers you want, unless you're a $0.99 store.
Before you post next, consider how you can craft a message that hits the major points above. Video is tough to produce, but just about anyone can take a picture with a smart phone. Is there a product or service you sell that makes people say “Wow, why didn’t I think of that!”?? How about a product or service that targets a specific need at this particular point in time, such as innovative winter clothing right before winter weather is prevalent?
Take pictures or video of an amazing product in use to help your customers visualize just how much better their lives will be if they own it themselves. Then, explain those benefits of ownership in the copy of your post.
It helps to have a deep understanding of who your customers are and what motivates them. What values do they hold, what perceptions about the world do they commonly have? What needs do they have that YOU can serve? This comes back to creating a customer “avatar”, which I talk about in this post.
Finally, after you’ve been consistently posting content that meets these criteria, you can simply ask customers to choose the “See First” option for your Page if they enjoy your content and want to see more - then gauge the response.
If you don’t start to see more engagement from this, then you still have more work to do regarding your posts. This comes back to the important task of constantly monitoring and iterating, because your work as a marketer is about building relationships, NOT an end-goal task of getting customers to spend money.
Author - Justin Smith
I owned a small service business from 2006-2016, and you could say I'm totally obsessed with automation and business systems. I believe the need to be physically present is the single biggest challenge small business owners like myself face.