The Google Suite
The first step in getting your digital marketing system set up is to build the organization system for where all your content will go. This means where your photos go, your copy text, your tracking spreadsheets, your email, and your notes/to do list.
The easiest way I’ve found to make all this work in a highly organized and easy to use way is with Google Suite. The biggest advantage is that everything is accessible from any device with an internet connection, so if I need to reference something real quick or add a to-do item when I’m not at my laptop, I can do so from my phone. Also, it works well with PC or Mac products, and especially well with the Google Chrome browser.
Your Everywhere File Cabinet For Your Content - Google Drive
The greatest part about Google Drive is the ability to store and retrieve all of your content for your digital marketing in one place.
Here’s what I keep in my Google Drive:
Basically, whenever I write or create any content, it goes in my Google Drive.
Text Content Creation - Google Docs
Whenever I start a blog post, I start it in Google Docs. The benefit here is that it saves as I type, so I never have a loss of data as long as I’m connected to the internet.
After the first fews times that my I clicked Publish on a blog post, only to have my system hiccup and say “post not found”, I learned the value of typing the draft in a cloud-based system, THEN copy-pasting it into the blog publishing platform (I use Weebly for mine).
Here’s a screencap of how I set up each document:
You can see the main organization structure I use here.
DMKTG D2W1 is my file name that is coded to let me know what it is quickly - Digital Marketing Day 2, Week 1.
It’s stored in My Drive under the folder Courses Assets, viewable by clicking the file icon next to the file name. If there isn’t an applicable file, I can hit the bottom right file + icon to add a new one. Or, I can move the file to any of the folders I see in My Drive. Simple.
Keeping a hierarchical structure that is done systematically every time makes it super fast to find what I need, making my digital marketing efforts much more efficient.
Another great feature of Google Docs (and Google Sheets) is the ability to export the work as a PDF. With this, I can easily make basic Lead Magnets to deliver to potential new clients.
For Docs as well as Sheets, the ability to keep things quickly accessible and organized is really the biggest benefit. Because each app in the Suite all generally works the same way, you don’t have to learn multiple systems. Much of the structure of Sheets is the same as Docs. This means a shorter learning curve and less wasted time on redundancies.
Now, the one downside to Google Suite, is that it’s not free. $50 for the year is the current price, with a 14 day free trial. Why is it not free while the basic Google products like Drive, Docs, and Sheets can be had for free? Because the Suite is focused on small business and gears everything toward that. Set up is easier, and everything is integrated more tightly. At least, that’s been my experience between my Suite and my regular Google products I use under different accounts. Is it a dealbreaker? Not really, but if you want things to be easy, it’s the best way to go for not much money.
Steps to Create Your Organizational Structure with Google Suite
First, sign up by clicking here -> https://gsuite.google.com/
Next, go through the setup prompts Google gives you
Now, go to your Google Drive and set up these folders
That’s it! Now you’ve got the structure ready to keep things organized and easy to find whenever you are doing your digital marketing work.
Author - Justin Smith
I owned a small service business from 2006-2016, and you could say I'm totally obsessed with automation and business systems. I believe the need to be physically present is the single biggest challenge small business owners like myself face.