It’s no mystery that smartphones are pervasive in our society today. The result of this is that the share of internet usage on smartphones has been steadily rising year after year, and has surpassed desktop as the primary device for internet usage.
What does this mean for those of us trying to get more clients from our websites?
It means we need to design websites for mobile FIRST, rather than simply creating a desktop-focused site that’s responsive.
What’s the difference?
Longer scroll, fewer pages overall, with Calls to Action sprinkled throughout.
What’s the well-known motion we see everywhere all day long? Scrolling...endless scrolling!
What do we not see? Clicking (beyond typing). It’s a pain in the ass to click around on tiny little buttons to find information on a website.
What’s easy though? Scrolling down a page that transitions smoothly by telling a story about you and what you have to offer, with many opportunities to click a nice big button to contact you.
Consider the size of a smartphone screen. The average is around 5” or so, and the older demographic segments of smartphone use are increasing in number.
Do you think a 65 year old new smartphone user can easily click on the tiny links and buttons they see on the mobile version of your site? It’s time to think nice big buttons that clearly get the point across. That’s what ANYONE will enjoy clicking on, because it’s EASY.
It’s time to do an audit of how your website looks on the average smartphone. Even if your site is only a few years old. Responsive templates and code is getting better all the time, and you might be able to offer a much more user-friendly version of your website.
The people who capitalize on smartphone-focused design first will be the ones to capture the lion’s share of the local market share. These days, it’s all about who the first-movers are.
Author - Justin Smith
I owned a small service business from 2006-2016, and you could say I'm totally obsessed with automation and business systems. I believe the need to be physically present is the single biggest challenge small business owners like myself face.