If you’ve read any of my other articles or blog posts, you know I’m a major proponent of blog posting. A blog provides SEO advantages and a boost to your credibility, but one of the best reasons to post to your website’s blog routinely is that it gives you a lot of content to chop up and use in other marketing channels, saving you a TON of time.
You can see how I do this with the content I create for my digital marketing and web design agency across the main channels I’m currently focusing on, which include a Facebook Page, Twitter Profile, LinkedIn profile, and Email Newsletters.
There are other ways I can use the core content as well for generating leads, sales, and running my marketing agency. Some of these include Craigslist ad copy, cold email marketing campaigns copy, lead magnet creation, and even training materials for future employees.
Beyond my obsessive cutting and pasting of the original blog post, I also get the benefit of honing the clarity of my marketing messages, which includes the pitches I deliver to clients over the phone and by email.
Here’s a quick rundown of the routine I have for every blog post to get the most bang for my so-called buck (time spent writing):
I do these steps at minimum for every blog post. Sometimes if a post seems to resonate well with my audience, I will promote it more on social media with recurring intermittent posts for a month.
Author - Justin Smith
I owned a small service business from 2006-2016, and you could say I'm totally obsessed with automation and business systems. I believe the need to be physically present is the single biggest challenge small business owners like myself face.