3 Questions for creating a website that actually gets you clients (and 8 tools for sales lead generation)
Small business owners wear many hats...laborer, accountant, salesperson, etc. Two of the most difficult roles to fill are that of Web Developer and Online Marketer. The pace of technology is absolutely break-neck, rendering much of what we learn today useless in a very short amount of time. Do we market on Twitter? Facebook? What in the world is Pintrest, anyway??
Of course, the biggest question we all have as business owners is this - "How do we get potential clients to actually become paying clients?" Luckily, there are 3 Simple Steps you can take that will give you a much-needed leg up on those competing for your market share.
1) Think about being a client yourself. What would you want to know first when visiting a company's site?
2) Now think about what you would do next if you decided you wanted to do business with the company...
The holy grail is making it possible for the prospect to click one button to do business with you...this should always be in the back of your mind. Think about Uber. Someone needs a ride, they open the app, click a button, and someone shows up. Super easy! That's how your site should be. Make it EASY.
3) What about the back-end system you have in place once the client takes the next step?
How will you make the connection with them seamless, positive, and a win-win for both you and the client? When the client calls, what happens? Does it go to your cell-phone that's sitting in the truck while working all day? When will they hear back? Will you be fast enough in your response to get the job before they call the next guy on the list? People are increasingly impatient. NEVER forget this.
If you can automate that process with Online Scheduling, Client Surveys, and Google Apps...all for less than the profit of ONE JOB, wouldn't that make a lot of sense? (ps, that's what I did in my lawn irrigation business.) Consider this - How long will it be before your competitor realizes these same things and starts acting on them? With the pace of technology, it's probably going to be very soon.
So you're ready to get started? Below are some of the tools I've used in the past or still use after a lot of trial and error to find what works best for me. I prefer tools geared towards someone like me who just wants the tool to work without a bunch of learning curve to get past. There's more and more tools like these being created every day...try not to get caught up in the trial and error process yourself too much because it can really become a black hole for your time (I learned this the hard way).
Of course, if there's a tool you've used or wind up finding, I'd love to hear about it! So feel free to comment below or send me a tweet with what you've found.
Tools I use for website sales lead generation
Need help using these tools or would you like to see a post about one of the above tools in particular? Feel free to hit me up on Twitter or comment below! I'm here to help.
Author - Justin Smith
I owned a small service business from 2006-2016, and you could say I'm totally obsessed with automation and business systems. I believe the need to be physically present is the single biggest challenge small business owners like myself face.